In 2014, our strategy was to rekindle the positive emotional associations with drinking milk. Because some of the most special childhood moments, where lifelong advice gets passed down from mother to child, happen near a glass of milk.

Aside from the main TV spot, we created simple media integrations that delivered a reminder from mom right before related TV and YouTube content started.

Role: Idea/Art Direction/Scriptwriting with CW: Cameron Murray, Graham Davis, CD: Saul Escobar, Curro Chozas

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