Our strategy was to rekindle the positive emotional associations with drinking milk. So we came up with the idea of organizing a reunion for Rucker School’s kindergartners–47 years later. They played games, sang, drank milk and ate cookies surrounded by their teacher, Miss Albert. The result was an emotional stirring online film that encourages parents to never let childhood end.

Role: Idea/Art Direction with CW: Manolo Vargas, AD: Cristian Orozco, ECD: Sebastian Garin

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