New-Swings-Project-Cover

Keep Swinging

CLIENT

Nike

INTRO

Nike wanted to pay homage to the great Hank Aaron as a way to uplift all the faces and bodys playing the game their way. We brought the idea to life by combining the iconic archive audio from Hank’s record 715th home run with young people breaking rules, stereotypes, and pushing boundaries of Baseball and life in the 21st century, showing that his legacy transcends generations and encouraging the youth to keep swinging.

COLLABORATORS

CCO: William Esparza
CWs: Omri Cohen and Josh DiMarcantonio