New-Swings-Project-Cover

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Client

Nike

Intro

Nike wanted to pay homage to the great Hank Aaron as a way to show that yesterday’s stories are today’s blueprint for change. We brought the idea to life by combining the iconic archival call of Hank Aaron's record-setting 715th home run with kids recreating the historical moment while breaking rules and stereotypes of baseball.

Collaborators

CCO: William Esparza
CWs: Omri Cohen and Josh DiMarcantonio