Once a year, XFINITY gives its subscribers 12 days of free access to On Demand movies. Initially, we were asked to develop banner and print ads to inform subscribers of the promo. But my team and I saw a bigger opportunity. In addition to the assigned deliverables, we sold in award-winning TV spots.
Role: Idea/Art Direction/Scriptwriting with CW: Manolo Vargas, AD: Cristian Orozco, ECD: Sebastian Garin