About

Jose Jorge Netto is a freelance creative and art director with 15 years of experience. He currently collaborates with Apple, crafting campaigns and visual language for Apple Sports and Apple TV. His recent clients include global brands such as Nike, Google, Ray-Ban, and Meta, and personalities like Lionel Messi and Travis Scott.
 
Previously, as a creative director on Nike, Jose led the repositioning and rebranding of Nike Diamond (baseball and softball), resulting in double-digit growth in youth MLB viewership, Little League participation, and Nike Diamond’s social media following. He also led the ad campaign for skateboarder Ishod Wair’s first signature Nike SB shoe, which broke records for views and shares across Nike SB channels.
 
Earlier in his career, Jose worked as an art director on the celebrated “got milk?” campaign. Beyond commercials, he co-created Bones Love Milk, an irreverent action sports and lifestyle brand for “got milk?” that evolved into a world-class professional skateboard team and a popular hub for action sports culture.
 
Over the years, his work has consistently garnered media attention, including features in The New York Times, GQ Sports, and Complex, along with industry recognition and tangible business results for his clients.
 
Originally from abroad, Jose moved to the U.S. as a teenager on an athletic scholarship. He holds a Bachelor of Arts in Journalism from Utah State University and a Master of Arts in Advertising from The University of Texas at Austin, where he also served as a teaching assistant and researcher while completing the school’s creative portfolio program.
 
Please feel free to reach out if you’d like to connect—thanks for stopping by.

Select Honors & Awards

2024
The One Show Silver, Integrated/Omnichannel
The One Show Merit, Design

2023
The One Show Shortlist, Film & Video
The One Show Shortlist, Music & Sound Craft
American Advertising Awards Jury Member

2022
2x Ad Age's Creativity Editor's Pick, Film

2021
Ad Age's Creativity Editor's Pick, Film

2020
Webby Awards People's Voice Winner, Best Use of Data Driven Media
ThinkLA Idea Awards Jury Member

2018
ThinkLA Idea Awards Finalist, Best Experiential Campaign

2017
Cannes Lions Shortlist, Film
Wave Festival Gold, Film
REGGIE Awards Gold, Brand Activation Age-Specific

2015
CLIO Awards Shortlist, Film
New York Festivals Shortlist, Film
FIAP Best of Show, Film
FIAP Gold, Film
FIAP Silver, Audiovisual Production
Wave Festival Gold, Film
2x Wave Festival Silver, Film Craft
2x Ad Age's Creativity Pick of the Day, Film

2014
El Ojo de Iberoamérica Gold, Film
3x El Ojo de Iberoamérica Gold, Audiovisual Production
3x El Ojo de Iberoamérica Silver, Audiovisual Production
Ad Age's Creativity Pick of the Day, Film

2012
Cannes Young Lions, Print
U.S. Hispanic Young Lions Winner, Print

2011
National ADDY Awards Silver, Student Non-traditional Campaign

2010
Art Directors Club Awards Bronze, Student Print Campaign
Art Directors Club World Traveling Exhibition, Student Print Campaign
Art Directors Club Awards Annual Book, Student Print Campaign

Select Clients & Press

Nike
Apple
Google
Ray-Ban
Meta
Más+ by Messi
CACTI by Travis Scott
got milk?
MUTHA
Comcast XFINITY
And more

The New York Times
The Guardian
ABC News
GQ Sports
Complex
ESPN
BuzzFeed
Ad Age Creativity
Adweek
The Drum