Jose Jorge Netto

Jose Jorge Netto is a freelance creative director and art director with 15+ years of experience. He currently collaborates with Apple on campaigns and visual language for Apple Sports and Apple TV. Other clients range from brands like Google and Ray-Ban Meta to personalities such as Lionel Messi and Travis Scott.

Previously, as a creative director on Nike, Jose led the repositioning and rebranding of Nike Diamond (baseball and softball), resulting in double-digit growth in youth MLB viewership, Little League participation, and Nike Diamond’s social following. He also worked closely with pro skateboarder Ishod Wair and Nike SB on the launch film for Ishod’s first signature shoe. The film set records for views and shares across Nike SB’s channels and contributed to the shoes selling out in 24 hours.

Earlier, as an art director, Jose was part of the team behind the celebrated “got milk?” campaigns. He also created Bones Love Milk, a grassroots initiative for “got milk?” that evolved into a standalone action sports brand and a world-class professional skateboard team.

Jose moved to the U.S. as a teenager on an athletic scholarship. He holds a bachelor’s in journalism from Utah State University and a master’s in advertising from the University of Texas at Austin, where he was a teaching assistant and researcher while completing the school’s creative portfolio program.

Clients

Nike
Apple
Google
Ray-Ban Meta
Más+ by Messi
CACTI by Travis Scott
got milk?
MUTHA
Comcast Xfinity
And more

Publications

Eastin, M. S., Netto, J. J., Xu, F., Lee, J. A., & Mabry-Flynn, A. (2019). Customizing the Win: Demonstrating a Positive Way to Consumer Brand Attitude. Journal of Interactive Advertising, 19(3), 236–245.

Now It Looks Cool: The Effects of Brand Customization on Game Players’ Processing of Brands Embedded in Advergames[Master’s thesis, The University of Texas at Austin]. Texas Digital Library.

Select Press

The New York Times
The Guardian
ABC News
GQ Sports
Complex
ESPN
BuzzFeed
Ad Age Creativity
Adweek
The Drum

Select Honors & Awards

2024
The One Show Silver, Integrated/Omnichannel
The One Show Merit, Design

2023
The One Show Shortlist, Film & Video
The One Show Shortlist, Music & Sound Craft
American Advertising Awards Jury Member

2022
2x Ad Age's Creativity Editor's Pick, Film

2021
Ad Age's Creativity Editor's Pick, Film

2020
Webby Awards People's Voice Winner, Best Use of Data-Driven Media
ThinkLA Idea Awards Jury Member

2018
ThinkLA Idea Awards Finalist, Best Experiential Campaign

2017
Cannes Lions Shortlist, Film
Wave Festival Gold, Film
REGGIE Awards Gold, Brand Activation Age-Specific

2015
CLIO Awards Shortlist, Film
New York Festivals Shortlist, Film
FIAP Best of Show, Film
FIAP Gold, Film
FIAP Silver, Audiovisual Production
Wave Festival Gold, Film
2x Wave Festival Silver, Film Craft
2x Ad Age's Creativity Pick of the Day, Film

2014
El Ojo de Iberoamérica Gold, Film
3x El Ojo de Iberoamérica Gold, Audiovisual Production
3x El Ojo de Iberoamérica Silver, Audiovisual Production
Ad Age's Creativity Pick of the Day, Film

2012
Cannes Young Lions, Print
U.S. Hispanic Young Lions Winner, Print

2011
National ADDY Awards Silver, Student Non-traditional Campaign

2010
Art Directors Club Awards Bronze, Student Print Campaign
Art Directors Club World Traveling Exhibition, Student Print Campaign
Art Directors Club Awards Annual Book, Student Print Campaign