About

Hello! I’m a freelance creative director and art director with 14 years of experience. My past and current projects include brand platforms, campaigns, visual language, photo shoot direction, and pitch work for Nike, Jordan Brand, Ray-Ban, Meta, Lionel Messi, and Travis Scott, among other clients.

Prior to that, I was the creative director for Nike and Apple projects at Hyphenated Collective. During that time, I led the repositioning and rebrand of Nike Diamond (baseball and softball), resulting in double-digit growth in youth MLB viewership, Little League participation, and followers of Nike Diamond’s social channels. I also led the launch campaign for skateboarder Ishod Wair’s first signature shoe with Nike SB, which topped views and shares across Nike SB channels; and conceptualized and designed campaigns to promote Apple TV shows.

Earlier in my career, I was art director for “got milk?” campaigns. Beyond its commercials, in 2016, I co-created an irreverent action sports and lifestyle brand for “got milk?” called Bones Love Milk. After three years building Bones Love Milk, the brand became a professional skateboard team and a popular hub for action sports lifestyle and culture.

Over the years, I’ve been fortunate to have my work featured in publications such as The New York Times, The Guardian, Complex; exhibited internationally in art galleries; and recognized by prestigious festivals of creativity and effectiveness.

Before all of that, I moved to the U.S. in my teenage years by way of an athletic scholarship, graduating with a Bachelor of Arts in Journalism from Utah State University and a Master of Arts in Advertising from The University of Texas at Austin, where I also worked as a teaching assistant and researcher while completing the school’s creative portfolio program.

If you’d like to know more, please feel free to reach out. Thank you for visiting my site.

Select Honors & Awards

2024
The One Show Silver, Integrated/Omnichannel
The One Show Merit, Design

2023
The One Show Shortlist, Film & Video
The One Show Shortlist, Music & Sound Craft
American Advertising Awards Jury Member

2022
2x Ad Age's Creativity Editor's Pick, Film

2021
Ad Age's Creativity Editor's Pick, Film

2020
Webby Awards People's Voice Winner, Best Use of Data Driven Media
ThinkLA Idea Awards Jury Member

2018
ThinkLA Idea Awards Finalist, Best Experiential Campaign

2017
Cannes Lions Shortlist, Film
Wave Festival Gold, Film
REGGIE Awards Gold, Brand Activation Age-Specific

2015
CLIO Awards Shortlist, Film
New York Festivals Shortlist, Film
FIAP Best of Show, Film
FIAP Gold, Film
FIAP Silver, Audiovisual Production
Wave Festival Gold, Film
2x Wave Festival Silver, Film Craft
2x Ad Age's Creativity Pick of the Day, Film

2014
El Ojo de Iberoamérica Gold, Film
3x El Ojo de Iberoamérica Gold, Audiovisual Production
3x El Ojo de Iberoamérica Silver, Audiovisual Production
Ad Age's Creativity Pick of the Day, Film

2012
Cannes Young Lions, Print
U.S. Hispanic Young Lions Winner, Print

2011
National ADDY Awards Silver, Student Non-traditional Campaign

2010
Art Directors Club Awards Bronze, Student Print Campaign
Art Directors Club World Traveling Exhibition, Student Print Campaign
Art Directors Club Awards Annual Book, Student Print Campaign

Select Clients & Press

Nike
Apple
Jordan Brand
Ray-Ban
Meta
Lionel Messi
Travis Scott
got milk?
MUTHA
Comcast's XFINITY
Austin Humane Society
And more

The New York Times
The Guardian
ABC News
Complex
BuzzFeed
Ad Age Creativity
Adweek
The Drum