Jose Jorge Netto

Hello! I’m a creative director and art director, currently responsible for leading the creative work for Nike and Apple at Hyphenated.

Previously, I worked at R/GA, where I leveraged storytelling, design, and technology to launch creative platforms for a variety of brands and help pro bono clients, like the Austin Humane Society, connect with people in meaningful ways.
 
Before that I was the lead art director behind the “got milk?” campaigns. During that time, we refreshed and re-energized “got milk?” by creating an irreverent brand called Bones Love Milk, which was anchored in action sports culture. After three years building Bones Love Milk, the brand became a world-class professional skateboard team and a popular lifestyle and culture hub.   
 
Over the years, I’ve been fortunate to create work that has been recognized by prestigious festivals of creativity and effectiveness, as well as exhibited internationally in art museums. Early in my career, I was honored to represent the U.S. at the Cannes Young Lions competition.
 
I moved from Brazil to the U.S. in my teenage years by way of a tennis scholarship, graduating with a Bachelor of Arts in Journalism from Utah State University and a Master of Arts in Advertising from The University of Texas at Austin, where I also served as a teaching assistant and graduate researcher while completing the school’s creative program.
 
If you’d like to know more, please feel free to reach out. Thank you for visiting my site. 

—
Awards & Recognition

2022
2x Ad Age's Creativity Editor's Pick, Film

2021
Ad Age's Creativity Editor's Pick, Film

2020
Webby Awards People's Voice Winner, Best Use of Data Driven Media
ADDY Austin Silver, Online Campaign
ThinkLA Idea Awards Juror
Publication in the Journal of Interactive Advertising

2018
ThinkLA Idea Awards Finalist, Best Experiential Campaign

2017
Cannes Lions Shortlist, Film
Wave Festival Gold, Film
Wave Festival Bronze, Film
REGGIE Awards Gold, Brand Activation Age-Specific
REGGIE Awards Bronze, Small Budget Campaign

2016
U.S.H Idea Awards Silver, Beyond Hispanic Strategy

2015
CLIO Awards Shortlist, Film
New York Festivals Shortlist, Film
FIAP Best of Show, Film
FIAP Gold, Film
FIAP Silver, Audiovisual Production
FIAP Bronze, Audiovisual Production
Wave Festival Gold, Film
2x Wave Festival Silver, Film Craft
Wave Festival Bronze, Film Craft
Radio Mercury Awards Finalist
U.S.H Idea Awards "Idea of the Year"
2x Ad Age's Creativity Pick of the Day, Film

2014
El Ojo de Iberoamérica Gold, Film
3x El Ojo de Iberoamérica Gold, Audiovisual Production
3x El Ojo de Iberoamérica Silver, Audiovisual Production
Ad Age's Creativity Pick of the Day, Film

2012
Cannes Young Lions, Print
U.S. Young Lions Winner, Print

2011
ADDY National Silver, Student Non-traditional Campaign
ADDY District Gold, Student Non-traditional Campaign
ADDY Austin Gold, Student Non-traditional Campaign

2010
ADC Bronze Cube, Student Print Campaign
89th ADC World Traveling Exhibition
89th ADC Awards Annual Book
Thesis Publication in the Texas Digital Library

—
Select Press

The New York Times
The Guardian
ABC News
Complex
BuzzFeed
Ad Age Creativity
Adweek
The Drum

—
Clients

Nike
Apple
got milk?
2K Games
Comcast's XFINITY
Austin Humane Society
Mars's Starburst
MUTHA™
And others