This is How
Youth culture is creating the future with an absolute disregard for traditions or how things used to be. This is also true in baseball: they'll play if they get to play their way. To inspire all kids to see themselves in the sport, we invited them to inject their energy into the game, make it theirs, and play it forward.
During the World Series, we also gave the game back to fans and communities, using our social channels to feature stories of the beautiful collisions between baseball and culture, while celebrating community pride and truth.
CCO: William Esparza
CW: Julian Vargas