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Brave

CLIENT

got milk?

INTRO

For years, we've heard about milk’s physical benefits, but what about its positive emotional benefits? We wanted to rekindle them, because many of childhood's most special moments, where lifelong advice gets passed down from mother to child, happen over a glass of milk.

In addition to broadcast, we created simple media integrations that delivered a reminder from mom right before related TV and YouTube content started.

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COLLABORATORS

CCOs: Pablo Buffagni and Jeff Goodby
CDs: Saul Escobar and Curro Chozas
CWs: Cameron Murray and Graham Davis