Don't Make Plans
Client
Nike
Intro
To debut pro skateboarder Ishod Wair’s signature shoe deal with Nike SB, we created a modern homage to the iconic 2009 film “Today Was a Good Day” featuring Paul Rodriguez, adding a hefty dose of chaos and spontaneity that only Ishod could bring. The result was an easter-egg filled film that bridged skate culture then and now, topped views and shares across Nike SB channels, and caught headlines from Thrasher to Complex.
Collaborators
CCO: William Esparza
CW: Julian Vargas