Never Done Making Diamonds Shine




Nike’s “Never Done Making Diamonds Shine” celebrates the spirit that everyday baseball and softball athletes are bringing to the diamond. We told their unique stories, getting to know the things that they take from and give to the game, as they create progress for themselves and the sport in their own way.

For our visual language, we created an imperfect linework to symbolize the "work in progress" and the playful disruption that these athletes bring to the rigidity of diamond sports. We combined it with an editorial approach for Nike's social media and digital channels to bring their stories to life across the entire brand's ecosystem.



CCO: William Esparza
CW: Julian Vargas
Designer: Marc Schwarzberg