HFWYG_ProjectCover

How Far Will
You Go?

Client

Comcast/XFINITY

Intro

FreePass is an event that gives XFINITY TV customers free access to the biggest hit movies and shows. But behold, the event only happens once a year for 12 days. So when tasked to promote this, we created a campaign asking their subscribers how far they would go to give themselves a nice two uninterrupted weeks at home.

FreePass_Print[1]
FreePass_Print[2]

Collaborators

ECD: Sebastian Garin
CW: Manolo Vargas
AD: Cristian Orozco