Self-Love is
Never Selfish

Client

MUTHA

Intro

To MUTHA, self-care is not an act. It's a constant state of self-love that we aspire to live in. We tapped into that brand belief to launch "Self-Love is Never Selfish," a bold and unapologetic creative platform that encourages people to love their bodies like their own MUTHA would.

Collaborators

CCO: William Esparza
CW: Julian Vargas
AD: Mariya Munsey
Director: Kevin Oh
Photographer: Katie Thompson
Music: Devin Gati
Producers: Jordan Sider and Kaitlin Scates
Post: Kent Lamm and Arianna Star